Your own site
The source the model trusts most. If yours isn't built for it, you don't get the name.
The Authority Engine
Become the oneyour marketreaches for.
Your buyer doesn't scroll anymore. They ask. And the answer names one firm. We make sure it's yours.
For law firms and healthcare brands, and the agencies that carry it under their own name.
Where your market looks now
Ranking made you findable.It won't make you the answer.
Across the legal search terms we measured, the map pack tops 87% of pages, the questions box 70%, and AI Overviews 14% and climbing. The page is decided before your organic result loads.
Directories
A fifth of the answer goes to aggregators you don't control.
The press you earned
The smallest slice of all. Earned press alone never wins the answer.
When the answer names a source, two-thirds of the time it's a firm's own pages. Not a directory, not the earned press everyone chases. We call your slice of those citations your Share of Model, and we build the page it reaches for.
SERP features measured across the legal terms we track. Citation split from our own legal AI-citation study.
See what AI says about your brandHow you become the answer
We build the proof your market's answer gets built on.
Optimization tunes the page you already have. We build the proof your market doesn't, so you become the source the answer stands on.
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The proof we build
The original, measured proof your market doesn't have yet. The page an engine reaches for, a reporter quotes, and a buyer trusts.
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The editorial and design that hold it
The writing, the site, and the design that turn that proof into a brand the market believes and a page that converts.
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The media that carries it
Connected TV, streaming, display, and programmatic, run on media we control, carrying that authority to the buyers who actually sign.
We don't guess. We measure.
- $150M+Ad spend tracked monthly
- 210US markets monitored
- 931Linking domains, one study cycle
- DR84Search Engine Roundtable citation
The carry
We carry the authority across the whole brand.
The editorial and design hold the authority. The media we run carries it to the buyers who sign.
One desk runs the whole buy. Every channel buys the same cohorts, traces to the same signed case, on inventory we control. Every dollar lands on the brand you earn.
CTV & Streaming
Your buyers moved to streaming. Most advertisers haven't followed. We buy the lane while it's still open.
The channels
Paid Search
The search networks, end to end. We shield your name from rivals, capture the high-intent clicks where a case starts, and buy the lane that signs.
Paid Social
Audience-built campaigns that feed the funnel, never vanity reach. We aim every placement at the cohorts that convert, and trace each dollar to a signed case.
Programmatic Display
The display networks and the open web, bought to the same cohorts as the desk. Retargeting that closes, prospecting that widens the data, not just impressions.
Streaming Audio
Streaming audio, podcasts, and programmatic audio, bought to the cohort and the moment your buyers are listening. The screens are crowded. The ears are wide open.
The spine, under every channel
Audience Targeting
Precision first-party targeting, never a lookalike guess. We plan and measure consented cohorts your incumbent can't reach, then aim the whole desk at buyers who convert.
Attribution
Every dollar traced to a signed case, never a form fill. We watch broadcast, cable, and radio across the panel, so the market stays in view.
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The screens we run your buy on. Connected TV, premium streaming, and digital out-of-home, direct.
Why it compounds
Authority compounds.Reach decays.
Most legal budgets chase reach. Almost none of it builds an asset the firm gets to keep.
The buy resets every month.
Pay for attention and it ends when the budget does. Every month starts back at zero, and the cost per result climbs as the market crowds in behind you.
The brand makes the buy work harder.
Earn the brand the market already cites and the same spend returns more each quarter. Trust lowers the cost of every impression that lands after it.
We're the layer under the buy. The name the market already trusts sits under your media, so the spend builds equity instead of evaporating. We run one client per market. When it's taken, it's taken.
The buy decides this month. The brand decides every month after.
Check if your market is openTwo ways to spend
One buys attention.One builds a brand.
Rented
Owned
Write opinionPublish proof Rent attentionEarn the citation Spend to be seenBuild to be cited Gone when you stopYours to keepWe build the side you keep.
The seat
The cited brand. The named answer.The one your market reaches for.
Build the most trusted source and you become the name the answer reaches for. The rival across the street is left chasing, and almost nobody has done the work yet. The seat is still open.
Get the read on your marketA complimentary diagnostic. We show you the gap before we talk about closing it.